Some marketers see the Internet as a magical medium---you track metrics, you review behavior, user conversions, and you are ultimately able to drive sales. You can see the relationship between the dollars you spend and the results that come out. At Ariesnet we work with you to develop a marketing strategy that’s smart and pairs you with best-of-breed providers to assure you optimal results. We cut through the clutter of online marketing and show you what’s most valuable. Our team defines an Internet marketing strategy for your brand that leverages your current media investment, while aggressively developing your brand in the online environment.

Optimize Online Marketing

At Ariesnet we help you cut through the noise and determine which traffic building approach will bring you the highest return on investment. We’ll identify target users and determine where and how we can find them. Then we’ll develop and execute a turnkey program that may include a combination of search engine optimization, banner ads, email and newsletter marketing, and online promotions.

Search Engine Optimization (SEO) and Marketing

First things first: potential customers need to find you. Search engine optimization offers an extremely powerful way to drive qualified, targeted visitors to your website for more leads, customers, revenues and profits. SEO can be leveraged to differentiate and develop audiences that fit particular demographics, psychographics, and even geographic regions.

With search engine optimization you have the opportunity to leverage both organic and paid search marketing—think of it as the “left side” and the “right side” of Google. A well-balanced search marketing campaign incorporates both well-crafted search engine optimization efforts as well as paid listings to capture the full range of searcher behavior. When applicable we seamlessly partner with third party vendors in order to deliver you a turnkey solution with best of breed technology.

Organic Search Engine Optimization

Organic search engine optimization offers a cost effective way increase your organization’s exposure by structuring your website content in order to naturally rank higher in the non-paid listings of search engine keyword search results. Our practice includes:

• Website optimization for higher rankings in search engines
• Blog marketing and optimization
• Competitive and keyword analysis
• Copywriting and content optimization
• Manual search engine directory submissions

Pay Per Click Advertising 

Instead of simply counting click-thrus or tracking vague "visibility" metrics, we zero in on the hard numbers that actually determine sales and profits. Our analysis includes:

• Specific number of completed lead forms
• Precise conversion rates
• Actual cost per lead, cost per sale
• Comparison of sales against search marketing investments
• Total revenues generated per day, week, month, quarter and year

Email and Newsletter Marketing

Email and newsletter marketing offer an effective extension to your online marketing program. When executed correctly, email and newsletter marketing are easily managed, cost-efficient, and flexible brand communication vehicles. We don’t believe in ‘spam’ campaigns, but we do believe that developing ongoing communications with current and prospective customers through a very familiar and comfortable medium benefits organizations of all shapes and sizes. We work with you to publish professional e-mail marketing campaigns that include:

• E-mail Strategy and Planning
• Campaign Design and Management
• Transmission Services
• Opt-In List Building Services
• Online Newsletter Services