No doubt about it— the nuts and bolts make it work. But as we build your solid web foundation, we don’t forget that it’s creative flair that really wows your customers. At Ariesnet, we don’t just build websites that work technically, we build websites that inspire customers to visit, purchase, and return frequently. Our Intranets are equally creative, enabling employees to quickly and easily retrieve critical business information at sites that are far more than basic tools—they’re business drivers and brand ambassadors.

Commitment to Creativity

Bring your Brand Online

A well designed, easy to navigate Internet solution strengthens your brand and builds client loyalty. To be an effective extension of your brand, a website must provide a delicate balance between softer brand attributes and more structured technological and organizational elements. Ariesnet understands how to create the perfect balance to meet technology requirements, programming prerequisites, website hosting environments, and user profiles to have the greatest impact when it comes to online brand extensions.

Ariesnet Brings it Together

At Ariesnet, content creation, interface design, technical development, and aesthetic enhancement all start out together, stay the course, and finish as a team. We deliver a web presence with an integrated message, conveyed on every level.

Putting the You in Usability

Start with the User in Mind

Clients and employees want to focus on getting things done, not on learning how to navigate your website. A system that is easy and enjoyable, increases revenues, provides a higher return on investment, and reduces support and development costs. Alternatively, overlooking usability can lead to catastrophic consequences. Understanding your users and their preferences when interacting with a system is the first step in building a great website or application. That’s why we begin our process with a usability assessment.

Assessment Process

At Ariesnet we begin our creative process with a comprehensive usability assessment. We interview representative users to understand their expectations and “wish-lists” in terms of process, content, and technology. Our assessments include:

• User Profiles: Develop clear definitions, usage patterns, and business needs for each user group.
• Segmentation Analysis: Create definitions for User Roles and Characteristics that will be used to match individual site visitors to specific content and marketing goals.
• Usage Scenarios: Identify specific goals of user tasks as well as overall goals for using your web presence.
• Environmental Aspects: Establish an understanding of the technical requirements such as hardware, software, connection speeds, and browsers.

Armed with a solid understanding of user preferences and needs, we begin the user interface design process. It doesn’t matter how pretty or flashy your website is---your web presence adds business value only if people use it. Creative agencies often design web properties that look great, but don’t function well at all. Technology companies, on the other hand, frequently produce sites that function well, but fail to engage and inspire the client. Not us--we build websites that are beautiful on both levels—aesthetically and functionally. We ensure that your visitors have an extraordinary experience — and take the actions you want them to take — by combining sophisticated design with intuitive navigation and flawless performance to deliver your vision and message.

Our User Interface Design approach includes:

• Logical Information Architecture
• Site Maps
• Interface Standard Guidelines
• Wireframes
• Prototypes
• Dynamic Architecture Walk Thrus
• Task Analysis
• User Workflow Diagrams

Strike Up the Brand

Your Personality Makeover

Your brand is your company’s personality, an embodiment of distinctive traits and attributes relating to your organization. It is made up of hundreds of nuances and associations, and you have invested time and money to make these coexist as a complete picture. Your brand distinguishes your from your competition and inspires loyalty among your customers. People are loyal to brands, not companies, and you must protect your brand at the same time that you organically grow and extend that brand. We study your brand details and show you how to present your best face.

Online Brand Extensions

Your online presence is a natural extension of your company’s character. For many, your online presence will be the first and most powerful element influencing their perception of your brand. Dissonance between your company's core identity and its online one can dilute the power of your brand and risk the image and associations you have worked so hard to create. Ariesnet vows to build a web solution that demonstrates your company’s rich and wonderful personality. We’ll create an online brand identity that complements rather than competes with your company’s persona.

Our Brand Strategy practice includes:

• Competitive Landscape Analysis
• Brand Experience Development
• Online Brand Identity
• Messaging Objectives and Visual Language
• Feature / Function / Content Reviews

Getting it Write

Copy That Doesn’t Copy Anyone Else

Writing effective content for the Internet is most certainly not the same as writing for printed materials. With search engine rankings, paid media results, link relevance, and your comparative position online being driven by the copywriting on your website, you can’t afford to settle for standard marketing communications material. Today, good copywriting means conveying your message clearly and persuasively while simultaneously optimizing keyword usage, search result popularity, content classifications, and term density. With Ariesnet, you get original, powerful copy.

Organize It, Upgrade It, Write It

Every client has unique copywriting needs. Our professional copywriters are prepared to assist you in whatever way best fits your organization. We assemble, organize, and search optimize basic copy; we polish already structured content and customize it for specific purposes (such as blog postings); or we create content from the ground up. We’ll make sure your online copy effectively delivers your message and is written in the manner that best appeals to Internet audiences.

Our copywriting practice includes:

• Message Concept Development
• Keyword Density Analysis
• Content Audits and Classification
• Search Engine Optimization
• Articles, Newsletters, E-mails, Blog postings